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One thing about success online is that it is nearly impossible without marketing, but a lot of people are missing the mark when it comes to marketing; most people just download generic marketing tips from their favorite websites, they implement it and wait for months, and then wonder why things aren’t working for them.
If you’ve ever been in such condition, it is due to one reason; the marketing tip you’re applying is too generic.
I believe every niche is different, especially online, which is why I’m writing this article specifically for real estate professionals.
If you own a real estate marketing website and read this blog, and you want the best tips on how to grow your business using the internet, this article is for you.
Why the Internet?
If you’re a conservative real estate marketer, this is probably the question you’re asking right now.
Why divert your attention, money and efforts towards marketing a website online when you can easily put the same effort into marketing your business offline?
Well, you’re in for a surprise!
Do you know that in 2011, according to the National Association of Realtors profile of home buyers and sellers, over 88% of home buyers use the internet to find the homes of their choice, making the internet the top choice for most buyers? This might look very impressive, but it is important to pay more attention especially when we consider the fact that just 87% use real estate agents.
What this means is that the internet is the #1 source of information for home buyers, and every smart real estate marketer should catch on to this.
Do you also know that 91% of home buyers who found their home via the internet purchased via a real estate agent, compared to just 71% of those who found a home via other means?
What this means is that the internet not only helps you gain a wider reach, but it also has a high conversion rate.
This only makes sense when we consider the fact that the internet gives people more flexibility, and allows them to properly research the home they want to buy before even paying a visit.
One thing, though, is that even if you have a good website and great properties, you need people to make sales.
How do you get these people to buy as a result of your website? I’ll be sharing a few tips with you below!
1. Optimize Your Website for the Search Engines
One major real estate stat you should be aware of is the fact that 94% of home buyers use the internet to search for a home, and 85% of all internet traffic comes from the search engines.
To be more specific, there are over 2.2 billion searches conducted every year that has to do with real estate keywords. That is a lot of potential customers waiting for you, and a lot of traffic you can tap into.
Of course, you can’t get all the 2 billion visitors to check you out, but you need less than a fraction of that to make your website a success.
Having a properly optimized website will not only lead to a lot of traffic to your real estate website, it will also lead to sales; people mostly use the search engines when they need a solution to a problem, and as such they’re in the right state to buy from you than from any other means.
You should also know that most home buyers don’t go past the 3rd page in the search engines for a particular keyword, and a large majority of them only take a look at the top 10 results, so make sure you try to get yourself in that spot no matter what it takes.
2. Have a Company Blog
The importance of blogging is growing every day, and it is no hidden fact that blogging can be very effective.
In fact, recent data from Hubspot, based on an experiment conducted by one of their users, has proven that blogging is more effective than Superbowl ads.
If we consider how popular the Superbowl is, and how much buzz it generates, we’ll realize how critical having a blog is.
Having a blog is a no brainer, so you should get one today if you don’t already have it.
Having a blog that is regularly updated also goes a long way to improve your search engine rankings, and it can also do a great job of informing, educating, and getting people to check out your services.
Of course, you don’t have to write all the content yourself. If you have the budget, hiring a professional freelance writer to help you with this aspect can make a whole lot of difference.
3. Guest Blog Smartly
Guest blogging is becoming quite popular lately, and it has quickly risen to one of the all time best ways to market a blog.
There are quite a few reasons for this, but one major reason is that guest blogging makes it easy to kill two birds with one stone; guest blogging can help you improve your rankings, while at the same time increasing your exposure and authority online.
Guest blogging is all about doing things smartly, not in quantity.
The key to success isn’t to write a lot of low quality articles and distribute them online, but to write unique articles that stand out in their own ways.
If you’re not yet familiar with guest blogging, here are two articles that should help.
4. Create a Viral Video Campaign
Of course, creating videos might not be as effective as all the other techniques shared above, due to the fact that they are more focused and targeted to buyers.
Creating viral videos, however, can be a very effective way to get more links, more mentions, and more referrals.
The key to having successful viral videos is to be creative, without wasting the time of your audience.
Paul is an expert that writes about The woodlands real estate. He loves anything property related, and helps people find good Houston real estate listings.
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