Many often wonder what online reputation management can really do for their company. The answer is very simple. It has the ability to ensure that the character of your business stays intact and untarnished. If the time comes that there are negative commentaries about your business, it is then their job to create a counteract plan to push down such publicity.
With the internet being the fastest growing instrument in ensuring that your products or services offered are being recognized, it is also the fastest growing instrument in getting your reputation shred to pieces if you are not being careful. Keep in mind that the internet does not forget whatever commentaries or posts that is written either against or not against your business. Once the article or post is submitted to the internet, it can never be deleted. It will stay there forever unless you can come up with a plan that pushes down these negative commentaries in the search engine results.
If you want to maintain your reputation intact, here are some tips that can be of assistance in effectively doing just that:
1. Be very careful in what you say online. Your business is everything to you hence you must not be too lax in your commentaries. If you have social media account such as Facebook or Twitter, try to control what you will be posting that might reflect poorly on your business. Even if your social media account is private it would still matter especially if your customer knows the identity of the owner of the products or services that they are patronizing. So, before you post out comments, articles, or even photos, ask yourself this question, “Would this offend my customers or not?” Put yourself in the shoes of your customer and you will know the answer to that question.
2. Avoid arguing with your clients online. If you do this you will lose whatever integrity you have. Why? Because it is like arguing with your neighbour wherein everybody can hear what the two of you are saying. If you receive complaints from your customer, placate them even if you want to personally hit them on the head. Learn to control your temper. If you do, you lose. Remember, your business cannot please everybody. So once you join this industry, prepare yourself with this kind of situation for you to have a counteract plan of action whenever such incident arises.
3. Be patient enough to address the complaints and queries that your customer will be posting. Be polite in your conversation. Often times your messages might be misinterpreted as rude if you don’t know how to be courteous. The problem with online is that you can never personally explain your side to your customers. Therefore, they won’t be able to hear your voice or see your expression as you explain. With online, whatever it is you’ve written they will read it as is. So learn to control your temper and avoid expressing your opinions as your customers might not agree with you.