Being able to put a clickable link in your YouTube video with a clear call to action to visit your website is of course highly desirable for those who are using YouTube to market their products. The problem has been with YouTube annotations that you are only allowed to put a clickable link to a url directly on the YouTube network like a channel or another YouTube video. You cannot use YouTube annotations to put a link to a website outside of the YouTube network. So how can a marketer get a real call to action link right in the YouTube video and have it go to his website?
The answer is YouTube Paid Promotions. When you register your video with YouTube Paid Promotions you are allowed what they call a “Call To Action Overlay.” This is a very nice blurb you can put at the bottom of your video with a description, display url and destination url. If the viewer clicks on the link they go directly to the website of your choice even if it is not on the YouTube network.
I know what you are thinking. “Now I am going to be paying all kinds of high pay per click charges.” Not necessarily. You can choose to promote your video through YouTube Paid Promotions and just choose a few unpopular keywords and make a low cost per click bid. This way you get the option of having a nice “Call To Action Overlay” without having to pay the pay per click charges. Of course if you want to optimize your video with lots of keywords and you are willing to pay for it this is fine too.
I hope this tip helps you with your YouTube promotions. If so please like the video and comment below. You are also welcome to embed the video on your blog or website. Thank you!
Matthew Meyer.
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This option is really cool. Thanks for the info.
Hi Mathew, I think a lot of people would find this very interesting. Silly not to use it.
You made various fine points there. I did a search on the issue and found the majority of people will consent with your blog.
Thanks for the feedback Francesco. And if people do not consent with the blog I want to hear as well! Thanks. Matt.
You have to pay after all..
Isn’t anything else available.
Im going to give it a try Matthew, thanks!
2 clicks isn’t a very good conversion though.
Chad Van Norman
http://MiracleBusinessClub.com
Hi,
Thanks for sharing these interesting points. It will really help to marketer in promotion of their products and drive traffic on sites.
Thanks
True Chad 2 clicks is not a very good conversion but a lousy conversion is what I am looking for since I do not want to pay for clicks. I just want the ability to put a link in my video.
Thanks for the info, great for getting extra traffic to your website
This doesn’t make any sense to me. Why bother with the link if no one clicks on them?
People will click on the link if you are promoting your video with other traffic sources. You bid low with YouTube just to get the ability to have a clickable link. It is now there for all your other promotions.
hi Matt
thanks for sharing this really useful information about how to
put clickable links into utube videos .Idid not know any of this
But a question ideo created yourself?
Or have you just used an existing video belonging to another person and inserted your links into it exp videos having high viewing figures etc
regards and thanks
peter mcgrath
Well, as far as I know it’s always the same: much traffic (with Google = Youtube) means much money!(costs) I’m afraid that will always be the case…
Hi peter, I make my own videos with Camtasia, upload them to YouTube, the use YouTube’s overlay to add the clickable link.
Hello,
I am new to this seo game and I was trying to use youtube to help build my sites organic page rank for a few key terms. If the clickable link is in the video, will that actually help my other sites? Would you suggest this style or try other avenues to build up a better web presence?
The link in the actual video will not help your seo but it will help get people to your website which is the goal of seo. The links in the description and title of your video will definitely help your seo bigtime. You might check out Contentbuzz program to help distribute your videos.
Thanks for sharing I didn’t know this, nevertheless I think that there is no reason to pay and put your link on your video as there is a free way. You can just put your link in the description box.
Yes you are right but why or? You can put your link in both places. I have have had my link right in several videos for several months and it has only cost me about $1 which is pretty close to free.
Thanks! I really do appreciate you for sharing this.
Hi Great info, thanks
I went to your website coolmarketingsoftware.com and nothing
there, just Index of/
hope site is OK will check back later
Try now I was switching servers.
http://www.coolmarketingsoftware.com
Thanks
Matt
Hello Great stuff please do inform us when you post again something like that
Listen very carefully Mathew, I will only say this once. You can link to whatever youn want on a youtube comment. If you cannot figure how to do it, leave it alone!!!
This allows you to put the link right in the video itself not just in the comments area.
Leave it out Mathew. You can put any clickable link you want to on youtube.