Here is an article which explains the basics of Google Places- Google has set up 50 million local mobile optimized, Google maps integrated websites for local businesses.
Is your business local? Do you have a local mailing address? If so you can claim your Google Places page and optimize it for your niche by adding links, videos, pictures, descriptions, and reviews. These pages get ranked often above the other Google natural listings, and the most reviewed and most complete profiles in each niche generally get top ranked.
Here is a beginner’s introduction to Google Places.
And download a free re-brandable report "101+ Ways To Get Backlinks To Your Website."
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[...] Get More Local Backlinks By Claiming Your Google Places Page [...]